CASE STUDY · 03 · TOURISM · EXPERIENTIAL · PR
A state tourism flagship event. 10 Mn reach.
150+
stories
10.3 Mn
reach
78K
engagements
3.2 Mn
video views
3.2K
registrations
The brief
A North-East Indian state tourism authority needed to put its flagship motorsport-and-cultural event on the national map — driving registrations, press coverage and social reach across India in a market where the destination had low prior awareness. The mandate was end-to-end: on-ground execution, PR, social, influencer, and a press FAM that brought national journalists to the event.
What we did
We ran PR Management and a Media FAM (familiarization trip) for the flagship event, social media management, and influencer management as a single integrated execution. National travel and motorsport journalists were brought to the location, hosted through the event, and supported with press kits, interviews and post-event content. Social ran daily during build-up and live during the event. Influencer content went out across travel and adventure creators. On-ground, the team handled stall design and execution, backdrop and cutouts, buffet hospitality, cultural troupe coordination, lamp lighting and ceremonial protocol, LED stage setup and audience engagement zones.
On the ground
The numbers
Why it worked
Destination marketing for an emerging-awareness region needs three things to fire at once: a reason for national press to physically show up, a content engine that captures and amplifies what they see, and a registration mechanism that converts attention into intent. We ran all three as a single integrated execution. The FAM gave journalists a story; the social and influencer layer turned the story into shareable content; the registration funnel turned the content into measurable response. None of the layers would have worked half as well in isolation.
State and event names withheld under confidentiality. Reference available on request under NDA.
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