ENGAGEMENT + PR · 05 / 09
Social, Content & Influencer
Where culture lives, your brand should too.
Social is the only channel where the audience genuinely chooses to be there. Which means the only social content that works is content that earns the scroll. Interruption advertising on a social feed is the most expensive way to be ignored.
We run social as a publishing operation, not as a paid-media buy. Daily and weekly content calendars per platform, native to that platform's grammar — reels written like reels, threads written like threads, carousels engineered for save and share. Community management gets its own dedicated function, because the comments section is where reputation lives or dies in real time.
Influencer and creator marketing runs as a parallel publishing operation. We've built rosters of creators across nano, micro, macro and mega tiers, scored by category fit and engagement quality (not just follower count). Branded creator content gets usage rights so the creative can be repurposed across paid media, with full attribution to source.
What we do
- Social strategy & platform-specific playbooks
- Content calendars — daily, weekly, monthly
- Reels, shorts, carousels, stories, threads
- Community management & response handling
- Influencer marketing — nano to mega tiers
- Celebrity endorsements & ambassador programs
Deliverables & outcomes
- Monthly content calendars & creative banks
- Platform-wise posting & engagement reports
- Influencer roster with category fitment scores
- Branded creator content with usage rights
- Live moderation during launches & events
- Social listening, sentiment & SOV tracking
How we measure it
Engagement rate, save rate, share rate, follower velocity and sentiment. For influencer activity, we measure incremental reach against earned baseline, branded-search lift and creator-content ROAS in paid amplification.
Frequently asked questions
All three exist. Nano and micro creators are typically priced per piece of content with bundled usage rights. Macro and mega creators are priced per campaign with deliverables locked. Outcome-linked deals exist for performance-style influencer activity — we recommend them when the conversion path is direct enough to attribute.
Category fit, audience overlap with the brand's target, engagement quality (not just rate), past brand collaborations, and a manual review of the last 30 pieces of content to gauge voice. Follower count is the last factor we look at.
Almost always one or two, well. A brand putting daily content into a platform its audience doesn't live on is paying for the audience to ignore it. We start with audience research before recommending the platform mix.
Related disciplines
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