MEDIA + PERFORMANCE · 04 / 09
Digital & Performance Marketing
Every rupee tracked. Every click accounted for.
Performance marketing is supposed to be the most measurable discipline in the agency. In practice it's the one most easily faked — vanity dashboards, last-click attribution, audiences sized by self-reported segments. We do it the unglamorous way: real conversion events, real attribution windows, real cohort tracking from impression to revenue.
The stack is full-funnel. Top of funnel is programmatic display and video, paid social and YouTube. Mid-funnel is intent-led search, retargeting and high-consideration content. Bottom of funnel is direct-response social ads, branded search and conversion-optimised landing pages. Every layer reports CPC, CPL, CPA, ROAS, CAC and LTV. Every cohort gets a separate dashboard so we can see which audience is actually paying back.
We've executed performance media across 168 countries with proprietary audience targeting filters running into the hundreds, so geo-fencing down to a pincode or a single building is a standard tool, not a custom build.
What we do
- Performance media — CPC, CPL, CPR, CPA, CPI
- Programmatic display & video buying
- Search engine marketing (Google, Bing)
- Meta, LinkedIn, X, YouTube, Reddit ad ops
- Geo-fencing — building, pincode, area-level targeting
- Conversion rate optimisation & landing-page testing
Deliverables & outcomes
- Always-on performance dashboards (real-time)
- Daily/weekly MIS with channel-wise breakdowns
- Audience cohorts with behavioural segmentation
- Retargeting funnels & lookalike modelling
- A/B-tested creatives & landing pages
- ROAS, CAC, LTV & attribution reporting
How we measure it
Real-time dashboards across every channel. Daily MIS during launch phases, weekly during steady-state. Cohort-level ROAS and LTV reported monthly. Attribution modelled across last-click, position-based and data-driven where the platform supports it.
Frequently asked questions
A simple paid-social campaign with existing creative can go live within 48 hours. A full-funnel programmatic launch with new creative and tracking infrastructure takes 7–10 days.
We build them. Conversion rate is too tightly coupled to landing-page execution to leave it to chance. We test headline, hero, CTA placement, form fields and proof points against every meaningful traffic segment.
It's category-dependent and there's no honest benchmark answer across industries. We model expected CPL/ROAS against historic data and category benchmarks during the proposal stage, then commit to targets contractually.
Related disciplines
Let's add some spice.
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