ENGAGEMENT + PR · 06 / 09
PR & Corporate Communication
Reputation isn't built in a press release. It's earned.
The PR industry has a perception problem of its own — too often it's treated as a press-release-distribution function. Real PR is reputation engineering. It's the work of placing the brand in front of the right journalists, with the right story, at the right time, often months before a campaign or a category moment lands.
We run PR as a relationship business, not a release business. Our pitches go to journalists by name, with stories built around their beats. Thought leadership content is written for the executive's voice and ghost-edited where needed. Crisis playbooks are written before the crisis, not during. Coverage reports include sentiment and share-of-voice tracking against named competitors — because a story you got isn't useful if your competitor got three.
Across mainline, business, trade and digital — print, broadcast and online — with quarterly share-of-voice benchmarks and annual PR calendars built around real news pegs.
What we do
- Media relations — mainline, business, trade, digital
- Press releases, bylines, op-eds & feature stories
- Thought leadership & executive profiling
- Crisis communication & reputation management
- Analyst & investor relations support
- Internal communications & employee advocacy
Deliverables & outcomes
- Monthly PR plans with target publication lists
- Coverage reports with AVE, reach & sentiment
- Spokesperson training & media briefing kits
- Crisis playbooks & holding statements
- Quarterly share-of-voice benchmarks vs. competitors
- Annual PR strategy & calendar with theme pegs
From the field
How we measure it
Coverage volume, quality (tier of publication), reach, AVE, sentiment, share of voice against named competitors, and quote/spokesperson presence. Quarterly benchmarks; annual reviews.
Frequently asked questions
PR is a compounding function — three months in, you'll see selective placements; six months in, you'll see a beat of coverage; twelve months in, you'll see share-of-voice shifts. Anyone promising faster is selling press releases, not reputation.
Both. For most clients we build a crisis playbook upfront and keep a holding-statement template current. When something breaks, we're already pre-briefed on the brand and can be live within hours.
The audiences and goals differ. Traditional PR builds brand reputation among customers, investors and category influencers. Digital PR builds authority signals for search and LLM citations. We run them as complementary, not substitutes.
Related disciplines
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