CASE STUDY · 04 · HOSPITALITY · PR
500+ stories for a heritage hotel chain.
500+
print + digital stories
52.2 Mn
reach
Pan-India
portfolio
The brief
A heritage hotel chain with palaces, forts, havelis and resorts across India needed sustained national press visibility — not a one-time launch push but year-round coverage that placed individual properties into travel, lifestyle and hospitality publications. The campaign mandate was PR, media liaison, advertisement coordination, strategic marketing tie-ups, and magazine partnerships.
What we did
We ran a year-round PR programme anchored on a #RoyalExperience editorial theme. Individual properties — palaces in Mussoorie, forts in Rajasthan, resorts in Jhunjhunu, havelis across the heritage belt — were each given a story angle and pitched to the right journalists by name. Coverage spread across mainline (Hindustan Times, Financial Express, ETHospitalityWorld), travel specialists (Outlook Traveller, Condé Nast Traveller), and lifestyle features (interview pieces, special-occasion roundups for Republic Day and New Year). Strategic marketing tie-ups extended the PR with co-branded inventory deals and magazine partnerships.
The numbers
Why it worked
Heritage hospitality is a category where PR compounds and ads decay. A single feature in Condé Nast Traveller is read for months; a paid hoarding is forgotten in days. We invested in relationships with the journalists who actually cover the category, gave them stories that were specific to individual properties (not generic chain releases), and built a year-round rhythm so a property was always in the news cycle. The 52.2 Mn reach is the compounding effect of consistency.
Brand name withheld under confidentiality. Reference available on request under NDA.
Let's add some spice.
Tell us what you're trying to build, launch, scale or reinvent.