CASE STUDY · 05 · TOURISM · SOCIAL
47K new followers for a European tourism board.
210K
impressions
170K
reach
15K
engagements
47K+
new followers
48K
video views
The brief
A European principality's tourism and convention authority — a high-prestige, low-volume destination — wanted to stay top-of-mind with Indian travellers during a period of recovery, with messaging that was emotional rather than transactional. The campaign idea: a "We Miss You" message, reminding the audience of the moments they hadn't yet had — and positioning the principality for the trip they'd take next.
What we did
We built an always-on social and content programme across Instagram, Facebook and YouTube. The hero campaign #WeMissYou ran with emotional snapshots — couples, families, food, festivals, coastal views — supported by short video edits, carousel content and creator partnerships. Audience segmentation focused on high-net-worth Indian travellers and luxury experience seekers. Reporting tracked impressions, reach, engagements, follower growth, and video completion rate.
The numbers
Why it worked
Tourism marketing during a recovery cycle needs to do two things at once: remind the audience the destination exists, and avoid the tone-deafness of a hard sell. The #WeMissYou angle did both. We led with emotion, supported with imagery the audience could project themselves into, and let the conversion funnel sit downstream of the brand emotion — rather than ahead of it.
Principality and tourism board name withheld under confidentiality. Reference available on request under NDA.
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